Selected case studies
KOS organic plant protein: A/B testing and experimentation in the wellness market
Upwork AI project manager: Connecting AI, user trust, and business goals
Hello Bello diapers: Saving busy parents a little time with subscriptions
Walmart "phygital" rebrand: Growing store and digital sales for millennials and Gen Z
Upwork AI recruiter: Designing ethical AI with a human in the loop
Upwork counteroffers: Solving a gnarly user problem with a 0-to-1 MVP
Nike FIFA World Cup: Balancing big-brand storytelling with conversion optimization
Upwork tax emails: Untangling financial complexity and IRS compliance
