Selected case studies
KOS Organic Plant Protein: A/B testing and experimentation in a saturated market
Upwork AI Project Manager: Connecting AI, user trust, and business goals
Hello Bello Diapers: Saving busy parents a little time with subscriptions
Walmart Rebrand: Growing digital sales for millennials and Gen Z
Upwork AI Recruiter: Designing ethical AI with a human in the loop
Upwork Counteroffers: Solving a gnarly problem with a 0-to-1 MVP
Nike FIFA World Cup: Balancing big-brand storytelling with conversion
Upwork Tax Emails: Untangling tax complexity and compliance
