Nike FIFA World Cup 2018
Nike reimagined the World Cup kits for a global audience of 3.5 billion. I owned product storytelling and wrote all campaign assets, including the video script and narratives below.
About the project
The challenge: Telling the incredible stories of history, heritage, and pride behind the kit designs for the biggest sporting event on the planet. One of the designs even made it into the New York Times!
The outcome: Nigeria’s kit became an instant icon, going viral with 3+ million preorders and selling out in minutes on Nike.com
