Hi there! I’m Amber, a content design leader who transforms ambiguity into intuitive user experiences with human-centered design, UX strategy, and scalable content systems.
From SaaS to fintech to e-commerce, my 20-year career spans journalism, editorial writing, and content design and UX writing. I advocate for thoughtful, empathetic product design and data-driven strategies that address real user needs. Check out a few of my favorite projects. Looking for a content designer who can bridge UX, AI, and product strategy? Let's connect.
Some of my project outcomes:
Boosted KOS conversions by 97%
Grew Upwork AI offers by 38%
Increased Hello Bello subscriptions by 26%
Retained Walmart as a $7 million account
Drove $2+ billion in Nike soccer sales
How I’ve contributed to product teams:
Led cross-functional initiatives
Influenced AI product strategy
Defined content standards
Created reusable frameworks
Drove executive alignment
“Amber’s a phenomenal collaborator and a deeply trusted teammate. She shows up more than anyone else and has an unflagging work ethic.”
—Meredith Rose, former manager and Head of UX Design