Hello there.
I’m Amber, a content design leader who helps teams turn messy product problems into clear user experiences. Over the past 20 years, I’ve built a career at the intersection of journalism, editorial strategy, and UX writing.
Today, I shape experiences across SaaS, fintech, e-commerce, and AI-powered products. Whether I’m defining strategy, building scalable systems, or refining a critical user flow, my goal is the same: create experiences that are easy to understand, grounded in evidence, and genuinely useful. Explore my case studies to see how I influence 0-to-1 initiatives and end-to-end journeys. If you're looking for a content designer who can bridge UX, AI, and product strategy, I'd love to connect.
Business impact I've helped drive:
Boosted KOS conversions by 97%
Grew Upwork AI offers by 38%
Increased Hello Bello subscriptions by 26%
Elevated Walmart’s digital sales by 58%
Expanded Nike soccer sales to $2+ billion
How I’ve contributed to product teams:
Led cross-functional initiatives
Influenced AI product strategy and standards
Created content systems and frameworks
Mentored designers and writers
Drove executive alignment
My process and principles
I partner closely with product managers, researchers, designers, engineers, marketing, and legal teams to turn customer insights into measurable outcomes. My process emphasizes experimentation, iterative content design, and scalable systems that support both users and business goals.
Here are a few of my design principles for every project:
Clarity before cleverness
Content is design, and sometimes it’s the whole dang experience
Systems create consistency without removing humanity
AI experiences require trust, transparency, and user control
I don't just write content. I help teams make better product decisions.
“Amber’s a phenomenal collaborator and a deeply trusted teammate. She shows up more than anyone else and has an unflagging work ethic.”
—Meredith Rose, former manager and Head of UX Design