Walmart 2020 Rebrand

Walmart wanted to extend its reach to the younger millennial demographic of its largest competitor, Target. My team and I took what was essentially a weekly circular and elevated it to a quarterly lifestyle catalog, with an editorial approach and a strong point of view. I did market research and strategy, concepting, and copywriting for the digital and print editions. A selection from the new catalog is shown above, while the previous weekly circular is shown below.