Behind the Design: Nike World Cup 2018

National pride is on display, from the stadium to the streets, as teams take the road to Russia.

 
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France

French elegance, iconic symbols and tricolor unity intertwine in this echo of the past and vision of the future.

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England

A throwback to England’s 1966 story and an abstract rendition of Saint George’s Cross nod to purity of the game—but filtered through a modern lens.

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USA

With an unabashedly American attitude, this kit’s inspiration ranges from NASA to muscle cars to the stalwart spirit of the Stars and Stripes.

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Portugal

With a modern-royalty slant, this kit leans heavily on Portugal’s regal history and integrates FPF colors old and new.

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Brasil

Rhythm and vibrant color are on full display in a kit that takes it back to being Brasilian.

  This content was published on Nike.net and Nike.com.

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Chile

Chile’s kit draws inspiration from the country’s rich textiles and colossal national bird, the Andean condor.

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