Behind the Design: Nike World Cup 2018
National pride is on display, from the stadium to the streets, as teams take the road to Russia.
France
French elegance, iconic symbols and tricolor unity intertwine in this echo of the past and vision of the future.
England
A throwback to England’s 1966 story and an abstract rendition of Saint George’s Cross nod to purity of the game—but filtered through a modern lens.
USA
With an unabashedly American attitude, this kit’s inspiration ranges from NASA to muscle cars to the stalwart spirit of the Stars and Stripes.
Portugal
With a modern-royalty slant, this kit leans heavily on Portugal’s regal history and integrates FPF colors old and new.
Brasil
Rhythm and vibrant color are on full display in a kit that takes it back to being Brasilian.
This content was published on Nike.net and Nike.com.
Chile
Chile’s kit draws inspiration from the country’s rich textiles and colossal national bird, the Andean condor.