Behind the Design: Nike NBA Jersey

Nike introduces the Nike NBA Jersey with NikeConnect—an unlock to real-time, personalized experiences activated through the combination of the jersey, a smartphone and the NikeConnect app. This innovative marriage of apparel and digital technology gives NikePlus members and NBA fans access to incredible products, customized content, and exclusive experiences through the NikeConnect logo on their jersey’s jock tag.

  This content was published on Nike.net and Nike.com.