The Nike–NBA Jersey and NikeConnect app
One of Nike’s first forays into wearable technology also happened to intersect with the first year of its partnership with the NBA, a major brand and revenue opportunity for both best-in-class organizations.
I led content strategy, brand positioning, and product writing for the NBA jerseys as well as their companion app, NikeConnect. I wrote the introductory content for the app, conducted the interview with a full film crew, and edited the video script that unveiled this remarkable partnership.
Behind the Design: Nike NBA Jersey
Nike introduces the Nike NBA Jersey with NikeConnect—an unlock to real-time, personalized experiences activated through the combination of the jersey, a smartphone and the NikeConnect app. This innovative marriage of apparel and digital technology gives NikePlus members and NBA fans access to incredible products, customized content, and exclusive experiences through the NikeConnect logo on their jersey’s jock tag.
This content was published on Nike.net and Nike.com.
