Upwork tax emails

The Upwork team wanted to increase adoption for digital delivery of tax forms. Simple enough. There were also some new IRS regulations, so we created a quick-turn email campaign to educate users in a lightweight way.

My role: Lead Content Designer

My contributions: Research, content strategy, journey mapping, UX copy

The challenge: Evolving IRS guidelines

The solution: A scrappy email campaign

The outcome: A significant reduction in support tickets and an increase in paperless signups